Tracking & analytics
Know what works before you spend more. Google Tag Manager, GA4 and conversion events set up so every decision has a number behind it.
Why does tracking come before spending?
Most websites track visits and nothing else. They know how many people came in, but not how many clicked WhatsApp, how many submitted the form or which page they came from. With that information you can't decide: you guess.
At Lucuma Agency, we set up complete tracking: which clicks matter, where they come from and which ones turn into a real conversation. It's the most affordable service we offer, and the one that changes every decision that comes after.
Advantage 01
First, we review what's being tracked wrong
There's almost always something broken: double counting, data from several sites mixed into the same property, or a Search Console property that isn't the right one.
Advantage 02
Events that mean something for your business
We don't track for the sake of it. We set up the clicks that come before a sale: WhatsApp, phone, form and meeting booking, each one with the page it came from.
Advantage 03
A report you can understand without being technical
Every month, you get how many conversations your website generated, which channel they came from and which pages produced them. On one page, with no dashboard screenshots.
By channel and by source page
How do I get started?
Four steps, zero hassle.
Free consultation
30 minutes, no strings attached, to get to know your business.
Strategy and contract
A custom plan with measurable goals.
Kickoff
You hand over the materials and the project gets moving.
Execution
We execute, measure and report every week.
“Lucuma delivered a lightning fast website that finally shows up on Google. Traffic and inquiries went up from the very first month.”
Frequently asked questions
We answer your questions before we start.
Is it useful if I already have Google Analytics installed?
Yes, and that's the most common case. Having Analytics doesn't mean you're tracking: it's almost always recording visits and nothing else. The audit starts by reviewing what it actually collects.
How long does it take?
The diagnosis takes one week. Full implementation takes one or two more weeks, depending on how many touchpoints your website has.
Are the accounts in my name?
Always. Analytics, Tag Manager and Search Console are created in or transferred to your account. If you ever stop working with us, you keep your entire history.
Can I see the data myself?
Yes, and we teach you how to read it. The idea isn't for you to depend on our report to know how your website is doing, but to be able to log in and understand what you see.
What if my website is very simple?
Even better: it's faster to set up and costs less. A landing page with a form and a WhatsApp button can be fully tracked in a few days.
Round out your digital strategy
Let's talk for 30 minutes.
Free, like friends.
Tell us about your business and we'll tell you how to grow. No commitment.