Ideas to grow your business.
SEO, Ads, websites and AI explained simply, no fluff.
SEO
International SEO: how we rank a business in another country from Peru
When a business wants to sell outside its country, the conversation almost always starts off wrong: with translation. And the...
What internal linking is and how we approach it
Internal linking is the SEO task with the best ratio between what it costs and how little...
Title and meta description: how we write them for 30 service pages
The title and meta description are the only things Google shows someone before they decide whether to click...
How we audit a website before doing SEO: the 10 things we check
There's an order almost nobody follows: before publishing a single article, you need to know whether the website can...
SEO for an online store: how we chose keywords for an unclaimed niche
Most online stores do SEO backwards: first they write, then they check whether anyone was searching for it. In...
How much SEO costs in Lima and what each plan includes
Every month, about two hundred people search Google for some variation of “posicionamiento web en Lima” (SEO in Lima). We know because it's a...
Web development
Integrating your website with a real estate CRM: Sperant and alternatives
At almost every real estate developer we work with, the lead takes the same absurd trip: it comes in through the form...
WooCommerce with Yape and Plin: which payment gateway to choose in Peru
The question always comes the same way: “which payment gateway do you recommend?” And the useful answer doesn't start with a name, because the...
Single-service landing page: why it's sometimes better than a full website
“I want a website” is almost always how the conversation starts, and in one out of three...
Your own link in bio vs Linktree: when it pays to have your own page
If you sell on social media, the link in your bio is the door everything passes through: whoever saw...
How to turn a JPG design into a pixel-perfect WordPress website
Most “design to WordPress” tutorials assume the designer hands you a Figma file with...
A construction company's website: what it needs to sell a pre-construction project
A construction company doesn't sell the same thing as a store or a law firm. It sells condos that don't yet...
WordPress
How to build a custom WordPress plugin and when it's worth it
There's a moment, in quite a few projects, when the search for the right plugin becomes the problem. You tried three,...
Online complaints book in WordPress: how to comply with Indecopi
Almost every online complaints book we audit complies on the outside and fails on the inside. They have the notice,...
Form emails not arriving: how we fixed WordPress outgoing mail
The message came in like this: “the complaints book is throwing an error.” The Proba Inmobiliaria website, a page required by law,...
WordPress plugins: the 8 we always install and the 5 we never do
“Top 50 plugins” lists don't help you decide. They help you install fifty plugins. This is ours,...
WordPress backups: the routine that saves you and the one that makes you think you're safe
Almost every business we ask has backups. Almost none has ever restored one. Those two sentences together are...
WordPress agency in Peru: what it does and when to hire one
“An agency is way too expensive, I can get it done with a freelancer for a third of the price.” We hear it often, and...
AI
AI generated content and SEO: what Google really penalizes
The question comes up in almost every meeting: “if I use AI to write, will Google penalize me?” The short answer...
5 ways to use AI to automate your work as a marketing freelancer
As a marketing freelancer, your time is your product. And a good chunk of that time goes to tasks...
Google My Business
Structured data for local businesses: what to include and what not to
Structured data is the piece of code that explains to Google, in a language that leaves no room for interpretation,...
Google Maps for business: how to show up and attract customers
Someone is walking through San Borja with a limping dog and types “vet near me.” They don't compare websites or read...
How to get Google reviews (and manage them like a pro)
Two vet clinics on the same street in Lince. The first has 8 reviews from two years ago. The second has...
How to Optimize Your Google Business Profile Step by Step
Two dental clinics in Surco. Both have a Google Business Profile, both show up on the map. One gets twenty...
Google My Business (GMB): the complete guide to getting your business on Google
When someone searches “restaurant near me,” “locksmith in Lima” or “marketing agency in Peru,” Google doesn't show them...