Google Ads for real estate projects
Show up when someone searches for an apartment in your district. Campaigns by project, with each lead tracked all the way to the CRM.
Why does Google Ads work so well in real estate?
Someone searching “departamentos en Magdalena” (apartments in Magdalena) has already decided they want to buy and where. You don't need to convince them of anything: you need to be there and respond fast. It's the hottest demand there is in the industry. And the tracking setup you need to prove it is in how to measure conversions with GTM and GA4.
At Lucuma Agency we build the structure by project and by district, connect the lead to your CRM and measure the real cost per lead of each campaign. No lumping every project into one bucket where you can't tell what works. How to calculate a project's real cost per lead is in Google Ads for real estate developers: how much a lead costs in Lima.
Advantage 01
One campaign per project, not everything mixed together
Each project has its own area, its own price and its own buyer. Lumping them into a single campaign is the fastest way to burn through budget without knowing on what.
Advantage 02
Searches that buy, not browsers
We work negative keywords as hard as positive ones. Someone searching “alquiler” (rent) or “trabajo en inmobiliaria” (real estate jobs) shouldn't cost you a click.
Advantage 03
Cost per lead, project by project
Google tells you how much a click costs. We tell you how much a lead that reached the CRM costs, and how many of those asked for a visit.
By project and by campaign
How do I get started?
Four steps, zero hassle.
Free consultation
30 minutes, no strings attached, to get to know your business.
Strategy and contract
A custom plan with measurable goals.
Kickoff
You hand over the materials and the project gets moving.
Execution
We execute, measure and report every week.
“Lucuma delivered a lightning fast website that finally shows up on Google. Traffic and inquiries went up from the very first month.”
Frequently asked questions
We answer your questions before we start.
How much should I invest in Google Ads for a project?
It depends on the area and the competition: in contested districts clicks cost more. In the free consultation we give you a realistic range for your case.
Do leads go straight to my sales agents?
Yes. We connect the form and WhatsApp to your CRM, so the lead comes in assigned, with its project and source campaign recorded.
Does it work for pre-sale or only for projects under construction?
It works for both, with a different message. In pre-sale you sell the outlook and the entry price; in advanced construction you sell certainty and a delivery date.
Can I pause the campaign once everything is sold?
Yes, and it's what we recommend. We work by project precisely so you can turn campaigns on and off without affecting the rest.
Do you also do Meta Ads?
Yes. Google captures people who are already searching; Meta creates demand among those who aren't yet. In real estate they usually work best together.
Round out your digital strategy
Let's talk for 30 minutes.
Free, like friends.
Tell us about your business and we'll tell you how to grow. No commitment.