Real estate marketing
A system for selling projects: lead generation, follow-up and tracking. Not one-off campaigns nobody knows whether they worked.
What is real estate marketing and how is it different?
Selling an apartment is nothing like selling a catalog product. The ticket is high, the decision takes months, several people are involved and the buyer visits five projects before choosing. Marketing has to support that entire journey. What it costs to generate a lead in this industry, and how to calculate yours, is in Google Ads for real estate developers.
At Lucuma Agency we handle the full funnel for real estate developers and construction companies in Lima: people find you, leave their details, the sales agent follows up in time, and you can see which project and which channel bring in the sales. The website that supports that lead generation is in a construction company's website for selling in pre-sale.
Advantage 01
Lead generation for every project stage
A pre-sale with no sales office is not the same as a project that's 70% sold. Strategy and budget change depending on the stage it's in.
Advantage 02
Follow-up matters more than the click
Most real estate leads are lost because of slow responses, not lack of interest. We connect lead generation to your CRM so nothing goes cold.
Advantage 03
Reports management can actually use
How many leads, from which channel, at what cost, and how many turned into a visit. Business numbers, not screenshots from the ad platform.
Each channel, with its cost per lead
How do I get started?
Four steps, zero hassle.
Free consultation
30 minutes, no strings attached, to get to know your business.
Strategy and contract
A custom plan with measurable goals.
Kickoff
You hand over the materials and the project gets moving.
Execution
We execute, measure and report every week.
“Lucuma delivered a lightning fast website that finally shows up on Google. Traffic and inquiries went up from the very first month.”
Frequently asked questions
We answer your questions before we start.
Do you work with small real estate developers or only large ones?
With both. What changes is the scope: a developer with one project needs something very different from one with eight. In the free consultation we figure out which case is yours. And the industry's website investment ranges are in how much a real estate company website costs in Peru.
Do you handle the ads too?
Yes. Google Ads and Meta Ads for real estate projects, with tracking connected so you know which campaign brings real leads and not just clicks.
Do I need a website before getting started?
It helps a lot, because that's where all the traffic lands. If your current website doesn't convert, the honest move is to fix that before investing in ads.
How much ad budget do I need?
It depends on the project, the stage and the area. We give you a realistic range in the consultation, and if the budget isn't enough to move the needle, we'll tell you.
How soon will I see results?
Ads bring in leads from the first week. What takes time is fine-tuning the cost per lead and the message: one to three months of data-driven adjustments.
Round out your digital strategy
Let's talk for 30 minutes.
Free, like friends.
Tell us about your business and we'll tell you how to grow. No commitment.