44% of real estate companies in Miraflores have no working website
We analyzed the 100 real estate companies with a Google Business Profile in Miraflores and measured their digital presence: structure, SEO, speed and ability to capture a client. All with public, verifiable data.
Almost half have nowhere to receive a client
Out of every ten real estate companies in Miraflores, four don't have a website that works. And within that group there's a case that's worse than having none at all.
The 17 with their website down are the uncomfortable finding. They have a web address listed on their Google Business Profile, the client clicks and lands on an error. That's worse than having no website: the listing promises something that doesn't exist, and that first impression goes to the competition.
It's not one sector, it's two different businesses
Mixing those who build with those who broker skews any average. We split the 32 websites analyzed into two groups and measured them separately.
Each group fails at the opposite thing. Developers have the content and the structure, and a server that takes twice as long. Brokerages respond fast and have almost nothing to index.
They're two different problems, and that's why they take different work to fix.
Zero of 18 brokerages mention Miraflores in their title
Real estate search is local: people type the district. Brokerages live off that search, and none of them is working it in the place where it matters most.
The title is the blue line Google shows in the results. If it doesn't name the district, the page competes against the whole country instead of against the block next door.
It's an afternoon's work and doesn't require rebuilding anything.
Half pile all their projects onto a single page
If projects don't have their own URL, none of them can rank for its name. Whoever searches for a specific project never gets there, and the portal takes the click.
The ones that do split by project can compete on the building's name, the area and the unit type. The rest only compete with their homepage, against portals that have thousands of pages.
The ones with the best content are the slowest
We didn't measure the PageSpeed score but its causes, which anyone can check: how long the server takes to respond and how much the page weighs.
The data reads the opposite of how it looks. Developers' pages weigh less, and even so their server takes 2330 ms versus 926 ms. If weight were the problem, they'd weigh more. Weighing less and taking longer, the bottleneck is the hosting: shared hosting with no caching.
A caution about the sample: it's 14 and 18 websites. At that size the data points the way, it doesn't prove anything.
The 10 best-prepared developers in Miraflores
The ones that meet the most of the ten indicators we measured. We publish their names because the credit is theirs, and anyone can check the data by visiting their website.
None reaches 100%. The top score is 90%, and 11 of 14 developers reach 70%. The group average is 74%.
The 5 best-prepared brokerages
Same index, different group. We list five because this group starts lower: the top brokerage scores 80%, below the first four developers.
For the rest of the sample we publish only aggregate data. The goal is to portray the state of the sector, not to single anyone out.
Good reviews don't mean a well-kept website
We cross-referenced Google reputation with website quality, expecting a relationship. There isn't one.
The companies with the most reviews score practically the same as those with the fewest on every indicator: mentioning the district, having a page per project, tracking conversions or having a blog.
And the ones that not have a website don't make up for it with reputation either: their median review count and their rating are on par with everyone else's.
The takeaway: local reputation and web presence are two separate assets. Being loved by your clients doesn't make you visible to the ones who don't know you yet.
Methodology
We publish the full method so anyone can replicate it or challenge it. If a number can't be rebuilt from here, it doesn't belong.
From 100 listings to 32 websites analyzed
The universe is the 100 real estate companies with a Google Business Profile in Miraflores, collected in August 2026. From there, we subtracted in this order:
The percentages aren't all calculated on the same base, and it's worth knowing that. The ones in the first block (no website, website down) are based on the 100 listings, because the question is how many real estate companies in the district have a presence. All the others are based on the 32 websites analyzed, or on their group, because only websites that exist and respond can be measured.
The index: ten indicators, no weights
Each indicator is worth 1 if met and 0 if not. A website's score is how many it meets out of ten: 90% means nine out of ten, not a weighted grade.
Two notes on how to read the index. The contact indicator is a or: having only WhatsApp scores the same as having a full funnel. And none of them measures quality, only presence: a poorly written H1 scores the same as a good one.
That's why the index is useful for spotting gaps, not for saying who sells more.
How each thing is measured
The measurement. One HTTP request to the public homepage, without logging in or using any paid API. From the HTML we read the title, the meta description, the headings, the JSON-LD, the internal links, the forms and the tracking tags.
Performance. We don't use the PageSpeed score, which requires a paid API and oversimplifies. We measure its two verifiable causes: the time the server takes to return the first byte, and the weight of the homepage plus its resources.
The two groups. A developer is one that builds and sells its own projects (14); a brokerage is one that brokers third-party properties (18). The category Google assigns is no use for this: it calls one developer “Fabricante de edificios portátiles” (portable building manufacturer) and another “Agencia inmobiliaria” (real estate agency). We classify by what the website shows and review case by case.
The ranking. Websites hosted on borrowed domains are excluded: we can't reward anyone for a domain that isn't theirs.
What it doesn't measure. It doesn't measure sales, leads, design quality or ad spend. A real estate company can be invisible in organic search and fill its projects with ads.
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